Evergreen Content
- Spans years and remains applicable in different seasons with minimum changes.
- Creates long-term traffic and gains authority in the long run.
- Gives answers to existing questions and offers permanent solutions.
Trending Content
- Captures the momentary interest by exploiting new issues, viral news or seasonal activity.
- Creates a rapid spike in the traffic and enhances brand awareness.
- Needs must be continuously created in order to be relevant.
A combination of a sustainable growth with instant buzz by balancing the two is the true winner which is a content strategy.